Daily Archives: April 24, 2009

Hole Sale

During one of the boring, unintentionally comical conference calls I had to attend last week, as we discussed marketing efforts, a colleague busted out with, “It’s like ‘sell the hole, not the nail.’”

I could hear the blank stares buzzing through my phone line.

“You know it’s one of those sayings. Like, ‘you don’t sell the sizzle, you sell the steak,’” she explained.

In a way, “sell the hole, not the nail” is like “you don’t sell the sizzle, you sell the steak.” In that they both don’t make any sense.

But the real saying, as folks pointed out, was: . . .

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