Daily Archives: August 5, 2007

Tagline contest

As you may have noticed, 12apostrophes now has a tagline. Actually, more than one. Click the logo and refresh the page. Go ahead. See? Random, rotating taglines.

You may have seen this before, on other blogs, on lots of blogs, including blogs that are actually very popular. Blogs, perhaps, that we link to from our own blog. That’s OK. We don’t care about that right now.

What we are interested in is getting more witty taglines for our rotation.

So far we have three:

the most overused and underappreciated punctuation mark in the English language

the Flying Hamster of Doom . . .

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Gephyrophobia, again

Since the I-35W bridge crossing the Mississippi collapsed here in Minneapolis last Wednesday, with (at this writing) five dead and eight missing, my gephyrophobia is back, going strong.

That’s JEFF-i-ro-FO-bee-uh. Or fear of bridges.

I never got gephyrophobic on the 1900-foot-long I-35W bridge. (Turns out I should have been, but I wasn’t.) I’d get nervous on the bridge across Lake Ponchartrain into New Orleans, which is 28,145 feet long, as my four-cylinder Toyota got buffeted but the highway wind, and I’d see the choppy surf waaaay below me.

In the wake of the disaster, ABC news . . .

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