Monthly Archives: April 2009

Hole Sale

During one of the boring, unintentionally comical conference calls I had to attend last week, as we discussed marketing efforts, a colleague busted out with, “It’s like ‘sell the hole, not the nail.’”

I could hear the blank stares buzzing through my phone line.

“You know it’s one of those sayings. Like, ‘you don’t sell the sizzle, you sell the steak,’” she explained.

In a way, “sell the hole, not the nail” is like “you don’t sell the sizzle, you sell the steak.” In that they both don’t make any sense.

But the real saying, as folks pointed out, was: . . .

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Corporate Incommunicado

Most of my workday is spent deciphering e-mails from colleagues. I’m the only person who seems to have a problem with the traditional corporate form of communication, which, it seems, is the poorly punctuated, spouted-off e-mail of whatever word salad happened to take residence in your forebrain while your fingers rested on the keys.

When I write an e-mail, it’s treatise on the task at hand, with complete sentences and adjectival clauses separated with real commas. I never use a pronoun or abbreviations. And nobody, of course, ever reads them.

Yesterday, I got this from my boss (who, I must . . .

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