Monthly Archives: October 2009

Shh. The Ads Are Watching You.

Remember that scene in Minority Report, where Tom Cruise walks through the mall of the future, and retinal scans trigger the holographic billboards along the walls to call his name, and do some seriously targeted advertising?

No? Well, OK, here it is:

This scene is one of my favorites in Minority Report, since this kind of intrusive technology seems just over the horizon, and that the ideas behind it, at least, are already here, in Google Adwords, or the banners of dancing mortgage refinanciers who know where you live.

Then today, in my work inbox, . . .

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