Shh. The Ads Are Watching You.

Remember that scene in Minority Report, where Tom Cruise walks through the mall of the future, and retinal scans trigger the holographic billboards along the walls to call his name, and do some seriously targeted advertising?

No? Well, OK, here it is:

This scene is one of my favorites in Minority Report, since this kind of intrusive technology seems just over the horizon, and that the ideas behind it, at least, are already here, in Google Adwords, or the banners of dancing mortgage refinanciers who know where you live.

Then today, in my work inbox, . . .

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The Grandest Little Szechuan Restaurant in the Twin Cities

If you’re reading this, you’ve probably heard of Little Szechuan, which was, until very recently, the best Chinese restaurant in the Twin Cities.

Either Pulao or I have talked to you about it or, even more likely, you’ve sat at a table there with us. In fact, considering the readership of 12apostrophes, there is a very good chance you were with us at Grand Szechuan last night.

Little Szechuan, in St. Paul, was a magical place. There I was introduced to things that I now cannot live without, like the Dan Dan Noodle, and the Szechuan peppercorn.

I became part . . .

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